IBA

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The International Blackcurrant Association

The International Blackcurrant Association (the IBA) is a voluntary association of Blackcurrant grower groups, and Blackcurrant industry suppliers, processors, and marketers.

The IBA is governed by the inaugural IBA Board formed at the 2008 New Zealand Conference and ratified at the Special IBA meeting in Nyborg, Denmark, June 2009.
 

The International Blackcurrant Association Vision

The Blackcurrant will be respected as one of the world’s great natural health berries for its nutritional and therapeutic values: “The Best Berry for Life!”

• Internationally respected science will create new commercial opportunities for innovative food and beverage, health supplement, cosmetics and skin care companies.
• Economic returns to Blackcurrant growers will improve as increased consumer awareness and increased innovations create new demand at the farmgate.

The International Blackcurrant Association Vision Objectives
 

For Growers

That there is an increased demand for Blackcurrants globally: this will create a supply-demand relationship that gives the best potential economic return to the grower.
 

For Processors & Marketers

• The IBA will offer a respected and ethical global communication platform that promotes the generic, core values of the Blackcurrant itself, and the industry at large.
• The IBA will vigorously promote potential health benefits to global research   institutions, and consumers, exciting new research that in turn creates new consumer demand and new commercial opportunities for processors and marketers.